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Role of specialized media outlets in higher education of future marketing professionals
 Penkov, Radoslav ; Hejlová, Denisa (advisor) ; Klimeš, David (referee)
The aim of the bachelor thesis is to describe the role of present-day Czech marketing periodicals and online websites in the lives of students and future marketing and PR professionals. The aim of the thesis is not only to figure out student's approach to current marketing news and information but also to explore the habits and motivations behind marketing media consumption. This bachelor thesis should provide evidence if students even read the local marketing media outlets and if yes, what needs are those periodicals fulfilling.
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